How it works

From comment to lead in 4 simple steps

Connect an account, set a keyword, and Someo handles everything else — instant replies, link delivery, lead capture, and click tracking, around the clock.

01

Connect your social account

Link your Instagram, Facebook, WhatsApp, or other supported social accounts using their official OAuth login. Someo never stores your password — only encrypted API tokens granted through the platform's own consent screen.

  • Official OAuth flow — no passwords shared
  • Tokens stored encrypted at rest
  • Reconnect or revoke access any time from Settings
  • Supports Instagram Business, Facebook Pages, WhatsApp Business API
Takes about 60 seconds per account
02

Create a keyword campaign

Choose a trigger keyword — anything from "GUIDE" to "PRICE" to "FREE" — then build the response sequence. You can chain a private reply, a DM, a question, and a tracked link, with optional delays between each step.

  • Set any word or phrase as the trigger
  • Chain multiple steps: reply → DM → link
  • Add delay steps to pace the sequence
  • Preview the full flow before activating
  • Pause or edit campaigns any time
First campaign set up in under 5 minutes
03

Someone comments the keyword

Someo watches every comment on every monitored post in real time via webhook. The moment someone types the keyword — even as part of a longer comment — the campaign fires. The response lands in seconds, not hours.

  • Real-time webhook detection — no polling delay
  • Partial and exact keyword matching supported
  • Works on existing posts, not just new ones
  • Replies sent 24/7, even while you sleep
  • Each trigger logged with post, comment, and timestamp
Average reply time: under 5 seconds
04

Someo delivers the link and captures the lead

The commenter receives your personalised reply with a tracked link. One click from them, and Someo records the full lead: who they are, which post triggered it, which campaign fired, and whether they clicked your link.

  • Tracked short link delivered in the reply or DM
  • Lead record created automatically on trigger
  • Click tracked back to the exact campaign and post
  • Lead details available in your dashboard instantly
  • Export leads to CSV or connect to your CRM
No manual work required — it's fully automatic

What creators actually say

These are the kinds of calls-to-action Someo automates — every comment on posts like these becomes a captured lead.

📚

"Comment GUIDE and I'll send you the link"

💰

"Comment PRICE to get our pricing list"

🎁

"Comment FREE to claim your freebie"

📞

"Comment DEMO and I'll reach out"

🛒

"Comment BUY to get the checkout link"

📩

"Comment JOIN to get on the waitlist"

Ready to set up your first campaign?

Takes less than 5 minutes. No credit card required.